All case studies
Education · India
NICC Bangalore
Creative Software & Hardware
Institutional GTM done right. Embedded revenue infrastructure into the institute, not just tools.
$240K
annual renewal pipeline
300+
active users
40%
lead-to-close
Challenge
Challenge
- Stagnant renewal pipeline and low utilization across labs
- Manual processes, no attribution and inconsistent outreach
- Need for compliance-grade reporting alongside growth
Approach
Approach
- Designed renewal motion with verified contact data and triggers
- Built lab usage signals into outbound prioritization
- Installed reporting and compliance dashboards for stakeholders
Results
Results
- $240K annual renewal pipeline established
- 300+ active users driven through structured enablement
- 100% lab compliance maintained
- 40% lead-to-close on the renewal motion
“Institutional GTM done right. Trident embedded infrastructure, not tools.”
NICC Bangalore · Program Director